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Throughout this year-long partnership with GNC the programs will provide:
- Incentives for GNC customers to visit IHRSA health clubs;
- Promotes the benefits and quality of GNC products to current health club members; and
- Samples of GNC products to health club members
The IHRSA/GNC partnership will consist of three scheduled promotions:
- Fall 2004
- January 2005
- May 2005, in conjunction with Get Active America!, the fitness industry's annual outreach campaign to help combat the staggering costs associated with sedentary lifestyles.
The official nutritional retailer of IHRSA designation will enable GNC to more easily interact and provide information on nutritional supplements to the nearly 5,000 IHRSA US member clubs and their 15 million members.
Current GNC promotions:
2005 GNC Proprietary Promos
January - February 2005 registration
March - April 2005 competition
Promo: “The GNC Total Lean Challenge”
Type: Contest (before / after photo submissions - weight loss)
Prize: $50,000 in prizes !!! (many levels, many chances to win!!!)
Runs Thru: Sign up Jan-Feb, contest in March-April
Specific Target: Weight Management
The GNC Total Lean Challenge….what's your weight loss goal?
A consumer weight loss contest where each participant will be judged on their before/after photos and inspired essay.
Sign up for the Total Lean Challenge for a chance to WIN your share of $50,000 in prizes!!!
Many prize levels increases the consumer's chance of winning:
One (1) Grand Prize - $15,000
Five (5) First Prizes - $2,500
Twenty Five (25) Second Prizes - Powertec Fitness Leverage Vertical Training Systems Home Gyms
Ten (10) Third Prizes - Powertec Fitness Abdominal Machines
One Hundred (100) Fourth Prizes - $50 GNC Gift Certificate
Entry Incentive:
When consumers sign-up, they will receive a FREE ENTRY KIT valued at $50:
Free Pedometer
Free 2-week trial membership at an IHRSA health club in their city
Entry kit containing all the info they need to participate
Tools to help track and document their results
Other products from GNC vendors and partners
Means of entry:
Entry form tear pads on shelf talkers in participating GNC stores under Total Lean products
Entry period:
Jan 1 - Feb 28, 2005
Contest period:
March 1 - April 30, 2005
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