BOSTON – January 15, 2004 – Together with Blimpie International, Inc., the International Health, Racquet & Sportsclub Association (IHRSA) announces the launch of a major consumer promotion in support of the BLIMPIE Carb-Counter Menu, which offers a wide variety of low-carbohydrate menu options at BLIMPIE restaurants in the U.S. As part of the promotion, which will run until February 29, 2004, consumers will qualify for a 15-day free guest membership with proof-of-purchase of BLIMPIE Carb-Counter Menu items at participating IHRSA member health clubs.
The promotion will run in markets that include locations in Florida, Michigan, Louisiana, Georgia, Utah, South Carolina, Indiana, New York, Connecticut, Iowa and Nebraska. In support of the promotion, which will also include a consumer sweepstakes for a 3-month health club membership and free consultation with a personal trainer to set personal fitness goals, BLIMPIE will run radio advertising in each consumer market.
Consumers can log onto www.healthclubs.com/blimpie for program information and to locate a participating health club in their area.
About Blimpie, International, Inc.
With headquarters in Atlanta, Georgia, Blimpie, International, Inc. is a global franchiser of several branded quick-service concepts. The company’s core brand, BLIMPIE® Subs & Salads has grown to approximately 1,600 franchised restaurants across the U.S. and internationally. The BLIMPIE Carb-Counter Menu was launched in New York in October, 2003 and features menu items from BLIMPIE, Atkins and SoBe. Additional information about BLIMPIE can be found at www.blimpie.com or at 800-447-6256.
About IHRSA
The International Health, Racquet & Sportsclub Association (IHRSA) is a nonprofit association dedicated to the growth, protection, and promotion of the health club industry, and represents more than 6,500 clubs worldwide. IHRSA is an international leader in health club industry education and research.
